IKEA Social Entrepreneurship support social entrepreneurs all over the world, to create new opportunities for vulnerable people and communities, through impact investments, partnerships and development programs. This IKEA entity is working in the intersection between philanthropy and business development to contribute to solutions to the big challenges of our time. For more information www.ikeasocialentrepreneurship.org

Åsa has a combination of business and NGO background. She has been the global President and CEO of The Hunger Project in New York as well as been the CEO of The Hunger Project Sweden. In between that, she worked at IKEA of Sweden to establish social entrepreneurship partnerships in the supply chain. Some of her other corporate assignments has been as head of marketing for Sony Ericsson in Germany, corporate communications director for Aspiro and as marketing communications manager for Ericsson Mobile Communications in the Middle East and Africa. 

Åsa is passionate about sustainable development in all its forms, both economic and environmental, but mainly social. Throughout her carrier, Åsa has been dedicated to women's empowerment through different board assignments, being the co-founder of two women's organisations, establishing exchange programs and participating in grassroots activism around the world.